Changes to Facebook Event Tracking & Its Impact on Advertisers
Facebook has recently announced significant changes to Facebook ad tracking by removing Aggregated Events Measurement (AEM). Facebook introduced AEM in
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No project too big. No detail too small.
Since 2014, LeadLab Media has provided flexible, hands-to-keyboard support to both digital marketers and agencies – as silent partners, as strategic advisors, as data doctors, as problem-solvers. Whatever your short-term need, our long-term goal is this: to help your organization reach the point that you can soar, with or without us.
BIDDABLE MEDIA CAMPAIGN
EXECUTION
Paid Search Management
Paid Social Management
Programmatic Ad Management
Account Auditing for Optimization Opportunities
AD OPS & MEASUREMENT
SETUP
Ad Ops & Campaign Setups
Website Tracking & Pixel Placement
ANALYSIS, INSIGHTS & REPORTING AUTOMATION
Advanced Campaign Analysis & Insights
Dashboard Reporting, Creation & Maintenance
PERFORMANCE STRATEGY & TACTICAL PLANNING
Digital Media Strategy that Aligns with Goals
Best Practices & Strategies for Emerging Platforms
Test & Learn Planning & Management
Whether you need support for backfill, burst capacity, or burnout relief, LLM has resources at every level that can flex to your needs.
LLM can work collaboratively with your team as your outsourced digital media arm, executing campaigns
end to end.
From tag management problems to advanced analyses, we have specialists to help with whatever you need,
right when you need it.
Don’t have an urgent need? There are always ways to
optimize! We audit accounts, identify opportunities, and
support innovation planning and process improvements.
We help interview potential hires to assess their
technical skills, to make sure they can do what they
say they can do.
We help pitch new business – with strategies, ideas, and
overall expertise. We can also help onboard a new client while you get your service team assembled.
We offer training options for every level. We can turn your team into performance media all-stars by focusing
not only on the platform nuts-&-bolts, but also on the
mindset and strategies to achieve results.
Scale campaigns with visibility to data, shore up infrastructure, and create optimization strategies. Serve as an external “in-house” team to execute and manage performance media campaigns. Build in-house performance media teams, from talent to technology.
Keep campaigns running, reports flowing, and optimizations implemented when media teams are in flux. Protect client relationships by expanding your capabilities to include high-quality performance media. Expand service offerings to pitch full-service accounts (either as part of your pitch team or behind the scenes).
Let’s face it – building and maintaining a high-quality performance media operation isn’t easy. Across industries, marketers and agencies all feel the same pains: messy data that isn’t flowing correctly, difficulty recruiting and retaining talent, and a lack of confidence that media investments are working as hard as they should.
We see the answer to these problems in a single solution: passion. It may sound corny but that’s what LeadLab is about. Passion. We are a collection of people who share the drive to make performance media live up to its many promises: to be accountable and transparent; to get the most out of available resources; to build processes and automation that are the foundation for awesome results and to spread the love so that finding and keeping great people is easier.
We do all of these things every day, for a wide variety of marketers and agencies. For us, nothing is more satisfying.
“Beyond quality work, I can always rely on the LeadLab team to deliver clear, strategic rationale, and provide strong counsel.”
“The team at LeadLab is a 10/10 on efficiency, effectiveness, and partnership.”
“Lead Labs is the smartest, most strategic trading team I’ve ever had the pleasure of working with.”
“The LeadLabs team was able to onboard quickly and had an immediate positive impact. Their support has been invaluable.”
“Their expertise, professionalism, and insights have become an indispensable part of our operation on an ongoing basis.”
“Leadlab is an incredible digital partner that has helped grow our social leads 74% YOY.”
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Facebook has recently announced significant changes to Facebook ad tracking by removing Aggregated Events Measurement (AEM). Facebook introduced AEM in
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