PAID MEDIA MANAGER

Location: Remote

Hours: Flexible

Employment Type: Contractor to Hire

Pay: $35-$100 an hour depending on experience

We’re looking for a Paid Media Manager who is equal parts strategic thinker, data analyst, and client whisperer. If you're obsessed with client results, thrive on solving performance puzzles, and have the technical know-how to run flawless paid campaigns across multiple platforms — we want to meet you.

As a Paid Media Manager, you’ll own the strategy, execution, and optimization of paid media campaigns across platforms like Google Ads, Meta, LinkedIn, and others. You’ll play a critical role in driving performance for our clients, ensuring every dollar spent is working hard and smart.

What You’ll Do

• Lead Paid Media Strategy: Develop and implement comprehensive paid media strategies tailored to each client’s business goals, industry, and audience.
• Own Campaign Execution: Launch and manage campaigns with precision — from keyword research and ad copy to targeting and bidding strategies — ensuring error-free  setup every time.
• Monitor & Optimize: Analyze campaign data daily and make proactive optimizations to maximize performance. No surprises. No waiting for problems to escalate.
• Client Communication: Be the go-to expert for clients — responsive, insightful, and always a few steps ahead. Communicate performance clearly and recommend smart pivots when needed.
• Reporting & Insights: Build and deliver analytical, actionable reports that go beyond surface metrics to tell the story of what’s working, what’s not, and what’s next.
• Innovation & Testing: Constantly test new tactics, creatives, platforms, and strategies to keep campaigns fresh and effective.
• Collaboration: Work closely with designers, copywriters, and other stakeholders to ensure alignment between creative and media strategy.

What We’re Looking For

• Strategic Mindset: You think beyond CPCs and CTRs — you understand how paid media connects to broader business goals.
• Precision-Driven: You sweat the small stuff. Campaigns are built right the first time and data is always clean.
• Client-Focused: You're highly responsive and deeply invested in client outcomes — they feel like your personal responsibility.
• Analytical & Curious: You live in the data and love uncovering patterns and insights. You ask "why" until you get the real answer.
• Technically Sharp: Fluent in Google Ads, Meta Business Manager, LinkedIn Ads, GA4, and common bid management platforms. Tagging, tracking, and troubleshooting are second nature.
• Creative & Proactive: You bring fresh ideas and aren’t afraid to challenge the status quo. If performance dips, you’re the first to notice and act.
• Organized & Agile: You manage multiple accounts seamlessly, meet deadlines, and adapt to changing priorities without dropping the ball.

Requirements

• 3–5 years of experience managing paid media campaigns (agency experience a big plus)
• Deep platform knowledge: Google Ads, Meta, LinkedIn, and others
• In platform experience not required for someone with marketing or business strategy experience, training is available
• Strong data analysis skills (Excel/Sheets, Looker Studio, GA4, etc.)
• Excellent written and verbal communication skills
• Experience managing client relationships
• Bachelor degree in Marketing, Advertising, Business, Mass Communications or Analytics required
• Google and Meta certifications preferred

Why Choose Us?

At LeadLab, we’re a company built by working parents for working parents, people who like to travel, or anyone who values work-life balance. We know what it means to juggle deadlines and daycare pickups, Zoom calls, soccer practice or working from a different timezone — because we’ve lived it. That’s why we’ve designed our entire culture around one core belief: you shouldn’t have to choose between a thriving career and being present in your life.

But don’t mistake our flexibility for a lack of ambition. We’re also at the top of our game. Clients come to us — and stay with us — because we deliver exceptional work. We’re known for sharp strategy, creative thinking, and results that speak for themselves. Our team is made up of experts who are not only great at what they do, but who genuinely enjoy doing it in a way that fits their lives.

We’ve built the systems, processes, and expectations that empower you to do high-impact, meaningful work on a flexible schedule — not just as a perk, but as the foundation of how we operate. With fully remote roles, asynchronous communication, and a culture that respects your time, you’re free to shape your day around your life, not the other way around.

At LeadLab, we believe you can be at the top of your field and in the front row of your child’s life — or out exploring the world without missing a beat professionally. You deserve both. And we’ve built a company where that’s not only possible — it’s how we thrive

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