How Dashbaords Saved Our Client Over 30 Hours of Reporting Time

Background

Our client provided monthly and quarterly reports for all 8 of their clients' subsideries.  These reports had to be delivered in a particular Microsoft PowerPoint format that the client preferred.  Our clients' main pain point was the significant number of hours required to manually pull the paid campaign data from both Google and Microsoft Ads for each subsidary every month.  After pulling the data, it then had to be manipulated to be made into the charts and graphs requested by the client. This process took over 30 hours each month and was incredibly inefficient.

The Goal

To make the monthly & quarterly reporting process more efficient for the client.

The Challenge

Our analytics team was able to build an automated dashboard reports using LookerStudio that saved our client over 30 hours each month.

The Results

These reports freed up the team's hours to work on other tasks to actively improve the performance of the campaigns, as opposed to spending hours on a manual process repeated every month.