Team Details


Founder & CEO

The initial concept for LeadLab Media started simply enough as a way for Sara Johnson to pay off college student loans.

While working at Chicago’s top agencies iProspect and Performics, Sara began moonlighting for mid-size agencies only to discover many were wasting a ton of money due to not having a good handle on how to get the most out of the platforms such as Google Ads and Facebook Ads.

In 2014, Sara quit her full-time job to work full-time to start a company dedicated to helping marketing teams.

Today LeadLab Media has grown into a core team dedicated to your account along with additional experts in analytics, tracking set-up, search, shopping, social, programmatic management, or ad ops that we can pull in as needed. This way, you only pay for the experts you need.

Sara is located in sunny Los Angeles, California.


Program Leader – Professional Certificate in Digital Marketing – Kellogg School of Business Executive Education

BS, Advertising from the University of Texas, Texas Media Sequence

Centro Certified

Google Tag Manager Certified

Facebook Blueprint Planning and Buying Professional

Google Analytics Certified

Advanced Google Ads Certified

Bing Ads Certified

Fun Facts:

Favorite travel destination – Japan

Favorite animal – I have 3 cats

Favorite hobby or pastime – Music Festivals and Hip Hop Dance Class

Favorite book – The Organized Mind: Thinking Straight in the Age of Information Overload

Favorite sport to play (or watch) – I like to take naps to Football

Favorite artist Zhu