Team Details


Head of Growth

Matt Cardoni has been a digital marketing specialist for over 25 years (since fire was invented:). He met Sara Johnson, LeadLab Media’s founder when they worked together at Performics in 2011. Matt and Sara collaborated on running the office Green Committee and producing fundraisers for ClimateCycle, a nonprofit with the mission of inspiring students to green our world. They become instant friends and have collaborated ever since.

Matt is adjunct faculty at Kellogg/Northwestern’s Professional Certificate in Digital Marketing for Executives, where he teaches executives SEO, SEM & Conversion Rate Optimization. Prior to this, he taught digital marketing at the University of Iowa’s MBA program. Matt also runs his digital marketing firm Green Lightning Marketing where he consults with clients in SEO, SEM, and Social Media. He began working with LeadLabMedia as Head of Growth after becoming so impressed with their abilities when they delivered work for him.


Bachelor of Science in Biomedical Engineering, from the University of Iowa

With a Minor in Bio-electric and Bio-software

MBA in Marketing, Entrepreneurship, and International Business, from the University of Iowa 

Google Ads Certified

Google Analytics Certified

Green Ambassador to the City of Chicago (Chicago Conservation Corps)

Fun Facts:

Favorite travel destination: Thailand

Favorite animal: his cat Carlitos (whose online persona is Catlyn Jenner)

Favorite hobby: costumes! He loves winning costume contests. He’ll wear any costume that will win his objective.

Favorite Book: Teramar: the Gathering Night (sci-fi)

Favorite Sport: Volleyball

Favorite Artist: Annie Lennox