Team Details


Account Strategist

Alana joined LeadLab Media after graduating from the University of Texas at Austin. Sara and Alana both participated in the Texas Media & Analytics sequence during their time at UT.  

Originally, LeadLab was a great fit for Alana since we offer remote work and flexible schedules, so she began her career while doing a gap year in Australia. While on the other side of the world, she began learning paid media strategies in search and social media. 

Now living in Austin, TX,  Alana’s been promoted to Account Strategist. While at LeadLab, she learned how to use platforms like Search and Social to be able to create unique strategies based on client objectives. If ever a client needs ideas on how to make accounts perform better using historical data, she’s the person we turn to. Alana is a huge asset to our team by making sure that all accounts are set up for success!

Alana graduated from the University of Texas at Austin in 2019 with a degree in Advertising and a minor in Applied Statistical Modeling. She was also a member of the Fall 2018 cohort of the Texas Media & Analytics program where she gained valuable media planning and marketing analytics skills. After joining LeadLab, Alana continued to expand her advertising platform knowledge by receiving the Google Ads Video, Display, and Measurement certifications in addition to the Google Analytics and Facebook Blueprint certifications.


B.S. in Advertising from the University of Texas at Austin 

Minor in Applied Statistical Modeling 

Member of the Fall 2018 Texas Media & Analytics cohort. 

Google Ads Video Certification 

Google Ads Display Certification 

Google Ads Measurement Certification 

Google Analytics Certification 

Facebook Blueprint Certification 

Fun Facts:

Favorite Animal: Her cat Grits 

Favorite Hobby/Pastime: Playing ultimate frisbee, biking, and trying new restaurants. 

Favorite Sport to Play: Ultimate frisbee! She has played on club teams in both Austin, TX, and Sydney, Australia.