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Changes to Facebook Event Tracking & Its Impact on Advertisers

Facebook has recently announced significant changes to Facebook ad tracking by removing Aggregated Events Measurement (AEM). Facebook introduced AEM in 2021 as an event-tracking solution for users who have opted

What Is Meta Threads?

Meta has officially introduced Threads which is a new social media platform that is nearly identical to Twitter. Threads is designed for sharing text updates and joining public conversations (Source).