Advertising News

Changes to Facebook Event Tracking & Its Impact on Advertisers

Facebook has recently announced significant changes to Facebook ad tracking by removing Aggregated Events Measurement (AEM). Facebook introduced AEM in 2021 as an event-tracking solution for users who have opted

Alternatives to Google Optimize

Alternatives to Google Optimize Where Will You Turn For Your Testing & Experimentation Needs? Google Optimize will be sunsetting on September 30, 2023, so in preparation for this change, our

Search Ads Are Coming to TikTok. What Does This Mean For Advertisers?

Search Ads Are Coming to TikTok. What Does This Mean For Advertisers? TikTok could soon be entering the search ad market with the potential to rival market leaders like Google.

Everything You Need to Know About Google Ads Sunsetting Similar Audiences this Year

Everything You Need To Know About Google Ads Sunsetting Similar Audiences This Year If you’re a Google Ads user, you may have noticed the recent announcement that Google Ads is

Important Questions to Ask Your Agency

Important Questions to Ask Your Agency A study by AdAge found that nearly 40% of brands are likely to ditch their agency within six months. The main reasons cited were

You Can Grow Your Nonprofit with Google Ad Grants

You Can Grow Your Nonprofit with Google Ad Grants Here’s What You Need to Know Google Ad Grants is a phenomenal program offered by Google for Nonprofits where qualified NPOs

What Does Elon Musk’s Twitter Takeover Mean for Advertisers?

What Does Elon Musk’s Twitter Takeover Mean for Advertisers? The world’s richest man, Elon Musk, is now the official owner of Twitter. Musk completed the $44 billion purchase on October

Netflix Is Running Ads

Netflix is Running Ads Here’s What You Need to Know Netflix has finally succumbed to the pressure of paid advertising. After years of publicly stating that commercials would never be

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