In my 13 years of being a paid media leader, I’ve interviewed and hired dozens of paid media professionals, both with and without experience. Here are some of my tips
Facebook has recently announced significant changes to Facebook ad tracking by removing Aggregated Events Measurement (AEM). Facebook introduced AEM in 2021 as an event-tracking solution for users who have opted
An efficient media team will set you up for success. It’s important to understand client nuances, and client risks and build a solid foundation to ensure future efficiency. Here are
How to Optimize Your App Marketing Initiatives with Apple Search Ads and Google Universal App Campaigns
How to Optimize Your App Marketing Initiatives With Apple Search Ads and Google Universal App Campaigns Psst — Just looking for best practices? Jump to the bottom! As a marketer,
Search Ads Are Coming to TikTok. What Does This Mean For Advertisers? TikTok could soon be entering the search ad market with the potential to rival market leaders like Google.
Everything You Need To Know About Google Ads Sunsetting Similar Audiences This Year If you’re a Google Ads user, you may have noticed the recent announcement that Google Ads is