Best Practices for Hiring a Paid Media Manager
In my 13 years of being a paid media leader, I’ve interviewed and hired dozens of paid media professionals, both with and without experience. Here are some of my tips
Changes to Facebook Event Tracking & Its Impact on Advertisers
Facebook has recently announced significant changes to Facebook ad tracking by removing Aggregated Events Measurement (AEM). Facebook introduced AEM in 2021 as an event-tracking solution for users who have opted
Maximize Your ROI with Email Marketing
Email marketing was one of the first digital marketing tactics ever utilized by a business and has continued to be an effective channel with immense reach and ROI potential. It
How I’ve Learned to Improve Media Team Efficiency During My 17 Years in the Industry
An efficient media team will set you up for success. It’s important to understand client nuances, and client risks and build a solid foundation to ensure future efficiency. Here are
What Is Meta Threads?
Meta has officially introduced Threads which is a new social media platform that is nearly identical to Twitter. Threads is designed for sharing text updates and joining public conversations (Source).
How to Optimize Your App Marketing Initiatives with Apple Search Ads and Google Universal App Campaigns
How to Optimize Your App Marketing Initiatives With Apple Search Ads and Google Universal App Campaigns Psst — Just looking for best practices? Jump to the bottom! As a marketer,
Alternatives to Google Optimize
Alternatives to Google Optimize Where Will You Turn For Your Testing & Experimentation Needs? Google Optimize will be sunsetting on September 30, 2023, so in preparation for this change, our
Search Ads Are Coming to TikTok. What Does This Mean For Advertisers?
Search Ads Are Coming to TikTok. What Does This Mean For Advertisers? TikTok could soon be entering the search ad market with the potential to rival market leaders like Google.
Everything You Need to Know About Google Ads Sunsetting Similar Audiences this Year
Everything You Need To Know About Google Ads Sunsetting Similar Audiences This Year If you’re a Google Ads user, you may have noticed the recent announcement that Google Ads is
An Introduction to the New Google Ads UI
An Introduction to the New Google Ads UI What Has Changed & How It Helps If you’ve been in Google Ads throughout March and have noticed a new, fresh look