Sara Johnson

Best Practices for Hiring a Paid Media Manager

In my 13 years of being a paid media leader, I’ve interviewed and hired dozens of paid media professionals, both with and without experience. Here are some of my tips

How I’ve Learned to Improve Media Team Efficiency During My 17 Years in the Industry

An efficient media team will set you up for success. It’s important to understand client nuances, and client risks and build a solid foundation to ensure future efficiency. Here are