Alana Hughes

LeadLab Media - Articles by: Alana Hughes

Changes to Facebook Event Tracking & Its Impact on Advertisers

Facebook has recently announced significant changes to Facebook ad tracking by removing Aggregated Events Measurement (AEM). Facebook introduced AEM in 2021 as an event-tracking solution for users who have opted

Background of pale pink describing that TikTok is going to be running search ads.

Search Ads Are Coming to TikTok. What Does This Mean For Advertisers?

Search Ads Are Coming to TikTok. What Does This Mean For Advertisers? TikTok could soon be entering the search ad market with the potential to rival market leaders like Google.

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