Who We Are

Dedicated To Elevating Your Paid Media Expertise


Sara Johnson

Founder and CEO

Sara Johnson began her love for media at the University of Texas where she graduated in 2008 with a Bachelors of Science in Advertising  with a concentration in Media Planning.

After graduating, Sara moved to Chicago to begin a career working at global agencies iProspect and Performics where she was the director on P&G and Allstate accounts.

While working on multi-million dollar clients, Sara noticed that small and mid-size clients were unable able to get expert media support because it was too technical, too labor intensive and therefore too costly to be managed well. To provide a solution she began LeadLab Media to make best-in-class paid media management available to clients of any size.

Success StoriesRecent Achievements

Our Team of Digital Media Experts


Kristen Hunt

Business Development


Anna Kayfitz

Data Analyst


Alana Hughes

Associate Media Manager

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